Course curriculum

  • 1

    Google Ads Mastery with Mohit Rathi

    • Module 1: Intro to Google Ads

    • Module 2: Setup of Display Campaigns

    • Module 3: Setup of Search Campaigns

    • Module 4: Setup of Conversion Tracking

    • Module 5: Creating Remarketing Audiences

    • Module 6: Setup of Video Ads Campaigns
  • 2

    Module 6 : Shopping Campaigns

    • Lesson 1 : Google Merchant Setup & Shopping Campaigns Mastery

  • 3

    Module 7 : Metrics, Optimisation & Analytics Mastery

    • Lesson 1 : Most Important KPI's

    • Lesson 2 : How to Optimise Campaigns

  • 4

    Module 8 : All Terminologies of Dashboard + Best Practices

    • Lesson 1 : Understanding All Terminologies of Ads Dashboard

  • 5

    Module 9 : Reporting

    • Lesson 1 : Creating Monthly / Quarterly Reports