Course curriculum

  • 1

    Module 1 : Introduction to E-Mail Marketing & Some Numbers

  • 2

    Module 2 : Types of E-Mails & Types of Audience

  • 3

    Module 3 : Email List Building (Primary & Secondary Method)

    • Lesson 1 :
  • 4

    Module 4 : Getting Started with a Basic Tool (Opt-In Forms V/s Direct Uploading)

    • Lesson 1 :
  • 5

    Module 5 : Design of your first single standalone email

    • Lesson 1 : Designing First Standalone Email Using Mail Chimp & Basic Metrics
  • 6

    Module 6 : Understanding most important metrics / KPI’s

    • Lesson 1 :
  • 7

    Module 7 : Automation Campaign & Drip Campaign

    • Lesson 1 :
  • 8

    Module 8 : Strategy for a successful email campaign

    • Lesson 1 :
  • 9

    Module 9 : Difference between B2B V/s B2C campaign

    • Lesson 1 :
  • 10

    Module 10 : Conclusion

    • Lesson 1 :